NTJ logo N.T.J
NTJ Labs

Technology built inside NTJ.

Alongside our marketing services, we build software and internal tools that support automation, analytics, operations, and client delivery. Built for our own team. Proven on client work. All are proof.

Eight products · built and maintained by our team

This technology supports our marketing services and demonstrates our engineering capabilities. We build and run these in-house and use them to deliver better results for our clients — they are not products we sell.

How Labs feeds the work.

Eight tools, grouped by the job they do, feeding one marketing operation — and the client work that comes out of it.

System map: the eight NTJ Labs tools feeding NTJ marketing operations, which feed client growth Four groups of tools connect into a central marketing operations node, which connects onward to client growth. Demand and lifecycle contains Crewix (internal) and Flowly (internal). Measurement and commercials contains Peekly (internal) and BlinkCalc (internal). Operations and delivery contains Wirely (beta), DevLoop (internal) and Cloudzy (internal). Commerce contains PopCart (experimental), shown dashed. Demand & lifecycle Crewix INTERNAL Flowly INTERNAL Measurement & commercials Peekly INTERNAL BlinkCalc INTERNAL Operations & delivery Wirely BETA DevLoop INTERNAL Cloudzy INTERNAL Commerce PopCart EXPERIMENTAL NTJ Marketing operations Client growth what the whole stack is built for System map: the eight NTJ Labs tools feed NTJ marketing operations, which feeds client growth Demand & lifecycle Crewix INTERNAL Flowly INTERNAL Measurement & commercials Peekly INTERNAL BlinkCalc INTERNAL Operations & delivery Wirely BETA DevLoop INTERNAL Cloudzy INTERNAL Commerce PopCart EXPERIMENTAL NTJ Marketing operations Client growth what the whole stack is built for
  • Internal Outlined node. Built for our own team and used on client work.
  • Beta Dashed node. In active use, still being shaped — Wirely.
  • Experimental Dashed and muted. Early, used with select clients — PopCart.

The stack we run on.

Each tool has a job. Each was built or configured by our team to power a specific part of how we work.

CX
Internal
CRM · Client Operations

Crewix

The CRM we run our own agency on. Deals, contacts, activity — everything about a client, one screen.

View Crewix →
FL
Internal
Email · Marketing Delivery

Flowly

The email marketing platform we operate for clients. Campaigns, automations, deliverability — engineered end-to-end.

View Flowly →
PK
Internal
BI · Analytics & Dashboards

Peekly

The BI layer that powers our client dashboards. Multi-source, multi-tenant, plain-English answers.

View Peekly →
WR
Beta
Automation · Workflows

Wirely

The automation engine we build client workflows on. From lead capture to CRM to reporting — no manual exports.

View Wirely →
CZ
Internal
Files · Client Delivery

Cloudzy

The secure file layer between us and our clients. Contracts, assets, reports — versioned and encrypted.

View Cloudzy →
BC
Internal
Invoicing · Operations

BlinkCalc

The invoicing and tax-handling engine we use to bill clients across regions. Multi-currency, multi-jurisdiction.

View BlinkCalc →
PC
Experimental
Commerce · Storefronts

PopCart

A commerce platform for lightweight storefronts and product packages. Used with select clients in retail and D2C.

View PopCart →
DL
Internal
Development · Code & Deploys

DevLoop

Our source control, issue tracking, and deploy pipeline. Every product on this page runs through it.

View DevLoop →

Interested in how we use this stack for clients?

Every tool here powers a piece of our client work. On a call we'll show you the parts that matter for your business.

Schedule a Consultation